Data Analytics and Business Intelligence professional with postgraduate expertise in Economics and Big Data & Business Intelligence, experienced in predictive analytics, pricing intelligence, machine learning, business intelligence reporting, and data-driven decision-making across the energy, finance, health, technology, and media sectors.
View the Project on GitHub obacola/akeemportoflio
Quantitative Researcher
Education
-
| MSc Big Data & Business Intelligence |
University of Greenwich |
Grade: Distinction (1st Class) |
-
| BSc Economics |
Kingston University |
Grade: Upper Second Class Honours (2:1) |
Publications
- Global Journal of Engineering and Technology Advances, 2024, 20(03), 006–033; A comprehensive review of combating EDoS attacks in cloud services with deep learning and advanced network security technologies including DDoS protection and intrusion prevention systems, DOI: https://doi.org/10.30574/gjeta.2024.20.3.0168
Work Experience
Career Break (Dec 2025 - Present)
Non-Commodity Pricing Analyst @ Brook Green Supply (Jan 2025 - Nov 2025)
- Forecasted and modelled non-commodity cost drivers including transmission, distribution, environmental, and governmental levies to support portfolio optimisation and pricing accuracy.
- Supported large commercial tenders valued at approximately £10 million by delivering pricing models, forecasting analysis, and data-driven commercial insights to account managers and senior stakeholders.
- Investigated forecast-to-bill variances, identified key cost drivers and feature variables, and recommended process improvements to strengthen forecasting accuracy and reconciliation performance.
- Automated reporting and pricing analysis workflows using Python, SQL, and Excel to improve analytical efficiency and reporting consistency.
- Developed dashboards and reporting tools to communicate market movements, pricing forecasts, and analytical findings to operational and commercial stakeholders.
- Monitored network charging reforms, regulatory consultations, and energy market developments to support proactive pricing and forecasting strategies.
Digital Data Analyst @ Time 4 U (Jul 2024 - Jun 2025)
- Developed digital content, engagement campaigns, and analytics-driven communication strategies supporting audience growth, lead generation, and online engagement.
- Built and maintained an interactive organisational website using Node.js, Java, JSON, GitHub, and Cloudflare, enhancing usability and digital accessibility.
- Supported targeted campaign optimisation using Google Ads and engagement analytics to improve audience reach and campaign performance.
- Contributed to the ‘Your Hair and Health Matters’ Corporate Social Responsibility initiative in partnership with Abalon UK, supporting diabetes risk screening and community health awareness activities involving approximately 500 participants.
- Produced analytical reports and digital content supporting public engagement, organisational visibility, and community health education initiatives.
Data Sales Representative @ Prospectus (Aug 2023 - Jan 2024)
- Developed and executed data-driven recruitment campaign strategies aligned with commercial objectives, contributing to improved conversion performance across client portfolios.
- Leveraged Bullhorn CRM analytics to monitor client engagement metrics, invoice tracking, and campaign performance, identifying opportunities to optimise ROI, strengthen client retention, and improve payment efficiency.
- Produced financial and operational reports using Excel, delivering actionable insights to senior management to support commercial decision-making and budget optimisation.
- Conducted market research and competitor analysis to identify emerging trends, business opportunities, and prospective client segments, contributing to new client acquisition and approximately 10% revenue growth.
- Managed a portfolio of nine client accounts, supporting stakeholder engagement, campaign delivery, and long-term client relationship management through strategic coordination and performance monitoring.
Works Entry Assistant @ Kobalt (Jan 2023 - June 2023)
- Developed and maintained metadata management processes supporting royalty distribution accuracy and operational consistency, contributing to a team accuracy rate of 97%.
- Designed and optimised smart contract templates and database workflows to improve royalty processing efficiency and reduce administrative turnaround times.
- Built and maintained SQL databases supporting storage, management, and analysis of music metadata and copyright information.
- Conducted analysis of industry trends and regulatory developments to identify opportunities for process optimisation and workflow improvements.
- Delivered analytical insights and operational recommendations supporting improvements in work entry processes and metadata governance.
Data & Sales Coordinator @ Rounders England (Nov 2020 - Dec 2022)
- Executed SQL queries to organise, maintain, and manage operational databases supporting reporting accuracy, customer data management, and business administration processes.
- Developed and maintained operational reports and analytical spreadsheets using advanced Excel functions to support data tracking, performance monitoring, and decision-making activities.
- Designed, developed, and maintained website functionality using SQL and Wix platform integrations to enhance digital engagement and user experience.
- Supported marketing and customer engagement campaigns to strengthen organisational visibility, stakeholder outreach, and business growth objectives.
- Coordinated change requests between developers, stakeholders, and customers to support continuous improvement of operational systems and digital processes.
- Contributed to operational workflows within a nationally recognised sports governing body environment, supporting stakeholder communication and digital engagement initiatives.
Intern @ Barclays, Generating Genius STEM Programme (Jan 2015 - Sept 2016)
- Participated in challenge workshops and practical problem-solving exercises designed to simulate real-world commercial, analytical, and STEM-related scenarios.
- Supported research activities involving product analysis, customer feedback evaluation, sponsorship assessment, and statistical information gathering.
- Developed foundational analytical, research, and stakeholder communication skills through exposure to business operations, structured workshops, and STEM-focused professional development initiatives.
Projects
Understanding Millenials Propensity to Invest through Contemporary Data
Applied Machine Learning Code
Big Data Project
Graph & Modern Databases Project